Input
This is where traffic enters the system.
Inputs include platforms, incentives, interfaces, algorithms, and behaviors that generate attention in the first place- intentionally or otherwise.
Nothing here is assumed to be clean, ethical, effective, or permanent.
It's simply where things start.
Brokered Traffic
A traffic broker does not sell users. The broker sells delivery.
Referrer Spoofing
Referrer spoofing occurs when this declared origin does not correspond to the actual path taken.
Attention Sources
Before traffic is redirected, it is manufactured.