Monetized Destinations
All traffic goes somewhere.
Some destinations are obvious:
- product pages
- signup forms
- checkout flows
Others are indirect:
- ad impressions
- data profiles
- behavioral signals fed back into upstream systems
Outputs are where attention is assigned value.
A successful output does not require satisfaction, understanding, or return. It requires completion. A click is registered. A form is submitted. A session ends in a measurable way.
Many outputs are interchangeable. If one destination fails to convert, traffic is rerouted to another. The user experiences this as choice. The system experiences it as throughput.
From a laundering perspective, outputs are not endpoints. They are handoff points. Attention exits one system and enters another, carrying metadata, assumptions, and residue from the path it took.
What matters is not where traffic ends, but what it becomes next.
Routes are not guaranteed — detours should be expected.
Your mileage may vary.